Starting this Spring, Debenhams will become the first major UK department store to start selling hijabs by Aab, a designer that specializes in ‘contemporary modest wear’ for women. The roll-out is set to coincide with a launch at other department stores in Dubai, Kuwait, Saudi Arabia, Bahrain, Iran, Indonesia and Malaysia.
“This is a step closer to creating a product offer that caters for broader customer needs,” says Jeanette Whithear, a spokesperson for Debenhams. “Adding the high quality fashion range to our product mix enables us to offer collections that are highly relevant in both international markets and to our domestic customers.
Nazmin Alim, founder and creative director at Aab, says: “We started Aab almost a decade ago as a label that redefined modest fashion and one that caters for everyday modern wardrobe staples. The partnership with Debenhams opens up some very exciting opportunities for us.”