According to Glamour magazine, CoverGirl’s So Lashy! campaign stresses “inclusivity within beauty” and are proving their point by picking their latest beauty ambassador – Muslim vlogger Nura Afia, best known for her makeup and hijab tutorials on Youtube where she has over 200,000 subscribers.
Ms. Afia will be featured in CoverGirl commercials as well as a Times Square billboard. “It feels so surreal,” says Ms. Afia. “I never thought I would see Muslim women represented on such a large scale.”
“CoverGirl’s emphasis on inclusivity and diversity is an exciting—and welcome—development in the beauty industry,” states Glamour.