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As a Muslim businessman, Fazal Bahardeen was often frustrated at the lack of awareness for the religious traveler’s needs – hotels didn’t serve halal food and there were usually no, or little, accommodations for prayer rooms. So, Mr. Bahardeen decided to do something about it and in 2008 started CrescentRating — which helps tap the travel world into the “niche and lucrative Halal conscious Muslim traveler” (per the website).