The Guardian reports that in the past few years there has been “an explosion” in businesses that focus on the growing demands and trends of the Muslim consumer market. Ali Imdad was a contestant in the mega popular television show “Great British Bake Off” and recently opened a dessert parlor in Birmingham, England which he says is a clear reflection of the rising disposable income of young Muslims. “People want to spend money on high-quality products and experiences.”
Mr. Imdad says he is planning to participate in the “Muslim Lifestyle Expo” which takes place later this month in Manchester, and showcases businesses targeting the burgeoning Muslim market which is forecast to be worth more than £2 trillion by the end of this decade. Exhibitors at the Expo include: representatives of halal food brands, toiletries and cosmetics; modest fashion; travel; Islamic finance; entertainment; and greeting cards and toys.
Halima Intikhab will be at the Expo, representing her cooking company called “Curry On Halmia” and says, “Compared with what Muslim consumers had 10 or 15 years ago, it’s amazing. Muslims are often labeled as oppressed or having boundaries on what they do, but it’s not like that. People are really waking up to the opportunities.”